1 Table of contents Albert Kerbl GMBH — a family company.........................................2-3 Our pet STORY.......................................................................... 4-9 Kerbl Pet in figures................................................................10-11 Product development at the cutting edge..................................12-13 Pet brands.............................................................................14-15 Sustainability strategy...........................................................16-17 Successful packaging..............................................................18-21 Kerbl Pet at the POS...............................................................22-25 References............................................................................ 26-41 Publicity services at Kerbl......................................................42-43 Still not sure?......................................................................... 44
2 Albert Kerbl GmbH A family company on the move What has driven us for 4 decades? The well-being of the animals and the satisfaction of our customers. As an industry-leading B2B partner, we combine a large family of brands into 6 product segments under one strong roof. With more than 735 employees, we pool our strengths in the Kerbl group. We always see our partners as long-term companions, because we are connected by the love of animals and the will to continuously improve. May we also welcome you to our family?
3 Agriculture Horses Fencing Pet Protective Equipment HobbyFarming 735 employees Kerbl group 440 Kerbl Germany 36 Kerbl Austria 63 Kerbl France 22 Kerbl UK 8 Kerbl East 70 AKO Agrartechnik 21 Bucas Horse Rugs 75 Aesculap clippers Kerbl Germany Aesculap Kerbl East Bucas Kerbl UK Kerbl France AKO Kerbl Austria Kerbl image video
4 2002 2010 In 2010 we integrated the pet range into the Kerbl brand, and thus benefited from a uniform presence and from the many synergies which existed between the individual product groups. For more than 20 years now, Albert Kerbl GmbH has provided products for pets. What started in 2002 with the Maxi Pet brand, is an ongoing success story, in which our retail partners have naturally played a large part! Our pet story
5 2022 Kerbl Pet image video However, the sustained success of the pet range and the changed needs of pet owners required ongoing change, which we then successfully completed with the transformation to the Kerbl Pet brand.
66 small animals Dogs Birds Cats
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8 What we represent: • High level of expertise for humans and animals • Sustainable and innovative ideas • Customer service and support • Down-to-earth range with modern corporate design • Well-balanced price/performance ratio
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10 Kerbl Pet in figures Delivery ratio = 97-98 % Number of catalogued articles = 2300 Catalogue cycle = annual Customers in Germany: 3800, worldwide: 7200 Deliveries to 52 countries worldwide Changes in product range = approx. 250 new articles annually fun fact If all climbing walls sold by Kerbl Pet in 2022 were laid end-to-end, this would cover an area of 8 soccer pitches.
11 We also deliver in difficult times! In our cutting-edge logistics centre we bring inventory management to a new level. 32,000 pallet bays 50,000 sq m surface area 330,000 m3 enclosed space 18 loading bays … and because we always keep a close eye on our objectives, today we are already investing in the future, and we are doubling our efficiency by implementing a completely automated warehouse!
12 Product development at the cutting edge In our internal research department we are developing the products of tomorrow. As a marketing partner, you benefit from innovative and trend-setting products from a single source, because with us production and logistics always go hand-in-hand!
13 Take note! Do you have a cool product idea, but no clue about development and patent law? We help you to convert your idea into a success story.
14 The brand world of Kerbl Pet Kerbl Pet products form a balanced, down-to-earth full product range for the Dog, Cat, Small Animals, and Bird animal groups. We focus particularly on a good price/performance ratio, and on products which increase animal well-being. Magic Brush, familiar originally as an equestrian brand, also enjoys increasing popularity with domestic pet owners. The brand conveys sophisticated design, combined with high quality standards.
15 Clipster brand clippers are designed for hobby and domestic users. They convince through their attractive price/performance ratio, and yet provide excellent clipping results. Products manufactured by Aesculap represent maximum precision, a long working life, and great user-friendliness when it comes to coat care for pets. For many years, professional and private users, as well as veterinary surgeons, have relied on the famous “Made in Germany” quality brand.
16 Sustainability strategy Phase 1: Assessment of status Phase 2: Materiality analysis Phase 3: Measures and objectives definition+ Phase 4: Introduction First CO₂e balance for Albert Kerbl GmbH Germany at its Buchbach and Ampfing locations as per the GHG protocol (2019) 1,075 [t] CO₂e direct emissions from externally purchased energy CO₂e calculation for Aesculap Schermaschinen GmbH and AKO Agrartechnik GmbH Preparation for Co₂e calculation Capture of cause variables Energy • Commissioning of the photovoltaic system with an output of 299 kWp and a high domestic consumption rate Lighting concept Conversion to LED lighting in Ampfing (total area approx. 25,000 sq m) E-mobility • Overall construction of 13 charging points for e-mobility at two sites • Our own photovoltaic system as long-term supply unit future CO₂e neutral by 2040 Cover of energy needs using renewable energy sources Electrification of the vehicle fleet Increase Proportion of own power 2019 2020 2021 2022 2023 2030 Sustainability strategy - Albert Kerbl GmbH
17 Product We are continuously increasing the proportion of products in our range produced 100 % from recycled materials. The Kerbl range even includes products manufactured from renewable materials. Packaging For packaging, we reduce the use of plastic and rely on cardboard instead.
18 Successful packaging You shop using your eyes! Our 4 colour worlds in refreshing, harmonious pastel tones ensure a clear distinction between animal types. All that glitters is not gold! Through low reflection levels, a matt surface ensures a high-quality appearance in the market, and promises pleasing tactile properties.
19 Less is more! That’s because the best packaging is no packaging at all, and so we’re reducing our packaging material to the minimum, and we’re keeping the proportion of plastics as low as possible. It’s the mixture that does it! Thanks to a mix of • Live images • Free-standing images • Emotion images • Application images • Graphics an emotional and varied overall image is created at the POS.
20 Front The uniform positioning of the logo creates a high recognition value. Thanks to the generous area available for live or application images, even products in closed packaging are easily recognisable. We support our international retail partners with product names and product descriptions in our 4 main languages: German, English, French, and Polish. A first glance at the infobox provides the consumer with the most important product characteristics.
21 Reverse All standard details and legally required product labelling are provided in a colour-contrasted area. By means of QR codes, we link to further product information or videos. An additional placeholder on the reverse provides the option for positioning detail images or a photo of the product contents. On the reverse, the user finds product designations, product descriptions, or instructions for use in up to 18 languages.
22 Kerbl Pet at the POS Uniform packaging sizes for a harmonious visual appearance
23 Optimum exploitation of your shelving surfaces, thanks to individual solutions
24 Colour-coordinated scanner track inserts complete the overall image.
25 The magnetic panels based on animal types are a rapid orientation aid in the market for customers.
26 Positioned together, the 4 colour worlds generate a pleasant purchasing atmosphere
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36 Kerbl Pet 3D Showroom
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38 Our customers’ impressions
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42 Social media Influencer marketing WhatsApp Newsletter Stationary online marketing Online publicity via GoogleAds Landing page Online banner Native ads Image and video material Online We advertise on your behalf
43 Modules Catalogues & brochures Print adverts Print Publicity material Service Print adverts in specialist media Insert publicity and campaigns Catalogues and brochures Image and video material Text material for homepage, landing page, or newsletter Content: Product and other images, plus texts Product experts Point of sale Module planning via Spaceman Sicherheit im Dunkeln Albert Kerbl GmbH Felizenzell 9 84428 Buchbach, Germany www.kerbl.de Der neue Lieblingsplatz für Ihre Katze! AZ1683 Albert Kerbl GmbH Felizenzell 9 84428 Buchbach, Germany www.kerbl.de Ein kuscheliges Heim für die kalte Jahreszeit Der Nagerstall 4-Season Superior ist dank doppelwandiger Bauweise wärmeisoliert. Darüberhinaus kann der Ruhebereich zusätzlich durch eine Heizplatte temperiert werden. AZ1673
44 Still not sure? Some more reasons for a partnership with Kerbl Have you suddenly run out of dog waste bags at 12.05 on a Friday? Your permanently assigned internal sales contact partner is still there, even at this time! Do your shelving look like a pigsty? Our shelving managers are happy to help you in restructuring. Are your ears ringing from holding queues, phone jingles, and taped messages? At Kerbl, service enquiries are dealt with immediately and in person. Does the cat flap also work for children? Our range-related expert teams support you with advice and action for any questions. A calving igloo for a rabbit, a snow shovel for dog droppings, or a riding crop as a cat toy? Thanks to our extensive Kerbl range, you fulfil every customer wish with ease. Are you fed up with clueless, pushy sales reps? Your personal, regional field rep speaks your language and knows what he’s talking about!
PR440-23_Fachmarktkonzept_Kerbl_Pet_EN Albert Kerbl GmbH Felizenzell 9 84428 Buchbach Germany Tel. +49 8086 933 - 100 Fax +49 8086 933 - 500 info@kerbl.com www.kerbl.com Kerbl UK Limited 8 Lands End Way Oakham, Rutland LE15 6RF UK Phone +44 01572 722558 Fax +44 01572 757614 enquiries@kerbl.co.uk www.kerbl.co.uk
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